Power of AR and Customer Engagement: Case of Coca-Cola
Customers’ preferences have significantly changed over the past several years – what was a standard practice before, cannot attract anybody’s attention anymore. Namely, static images…
Customers’ preferences have significantly changed over the past several years – what was a standard practice before, cannot attract anybody’s attention anymore. Namely, static images…
Gamification is a very effective tool that engages with basic human psychology, particularly our wish for achievement, rivalry, and rewards. Big brands like Nike, Starbucks,…
Today, artificial intelligence has become one of the most important tools of modern marketing as it opens unique opportunities for companies to improve personalization, productivity,…
Get ready to have all your knowledge about gaming questioned! Things are changing due to blockchain technology, and it’s not just about better graphics. This…
Extended Reality (XR) including Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) has proven to be an innovative tool in contemporary advertisement. The…
The shift from Web2 loyalty programs to Web3 initiatives is a revolutionary path for brands aiming to increase customer engagement and create brand loyalty. This…
Nowadays more and more traditional companies integrate fun and creativity in their advertisements to attract the attention of their customers. With games, chat bots, AI…
Gamification steps in, transforming Web3 into an interactive playground, boosting engagement, and creating a more rewarding experience. Forget Points and Badges: Gamification Goes Deeper Web3…
The changes occurring in the world of marketing force marketers to use new approaches to keep up with trends. On one hand, one could argue…
Influencer marketing is the fastest-growing segment of the advertising industry that has gained massive momentum. Major firms have worked with social media leads in order…