Gen Z Advertising in 2024: Influence or Be Influenced
Gen Z has already become one of the most influential groups of internet users and, unsurprisingly, they became a subject for attention from researchers and…
Gen Z has already become one of the most influential groups of internet users and, unsurprisingly, they became a subject for attention from researchers and…
Remember flipping channels, dodging ad after ad? Technology has turned the tables, making advertising an interactive journey with the viewer. It’s not just a trend;…
Apart from famous examples of successful metaverse campaigns by Coca-Cola and Nike that vividly demonstrated the power of metaverse and virtual reality, there are many…
Social media marketing has become critical for businesses nowadays. However, the effect of digital advertising is rapidly evolving. Blockchain technology is providing solutions to past…
Imagine a place where marketing isn’t just about boring pictures and regular ads. Instead, it takes you on exciting adventures that mix the real world…
Remember the days of pixelated banner ads plastered across websites? Blinking, flashing, begging for a click that rarely came. Since those times, consumers have evolved,…
The popularity of Web3 is transforming how we engage with digital content in the constantly changing context of the internet. Investigating how Web3 may take…
Over the past few decades, we have witnessed how much the marketing world has changed and how much marketing strategies evolved. What drives these changes…
The metaverse is a new trend in technology that merges digital and traditional media seamlessly, presenting marketers with huge new opportunities. This trend is not…
Gamified marketing, an effective strategy for companies seeking to engage their target audience on a deeper level, foster enduring connections, and attain marketing objectives, utilizes…