Gen Z Advertising in 2024: Influence or Be Influenced
Gen Z has already become one of the most influential groups of internet users and, unsurprisingly, they became a subject for attention from researchers and…
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Read MoreGen Z Advertising in 2024: Influence or Be Influenced
How Digital Technologies Make Interactive Ads More Fun and Effective
Remember flipping channels, dodging ad after ad? Technology has turned the tables, making advertising an interactive journey with the viewer. It’s not just a trend;…
5 Cases of Successful Marketing Campaigns in Metaverse
Apart from famous examples of successful metaverse campaigns by Coca-Cola and Nike that vividly demonstrated the power of metaverse and virtual reality, there are many…
Building Trust and Engagement: The Essential Role of Blockchain in Social Media Marketing
Social media marketing has become critical for businesses nowadays. However, the effect of digital advertising is rapidly evolving. Blockchain technology is providing solutions to past…
AR & VR Marketing: Customer Experience Magic
Imagine a place where marketing isn’t just about boring pictures and regular ads. Instead, it takes you on exciting adventures that mix the real world…
5 Examples of Successful Interactive Advertisements
Remember the days of pixelated banner ads plastered across websites? Blinking, flashing, begging for a click that rarely came. Since those times, consumers have evolved,…
Game On: The Web3 Revolution in Interactive Gamified Marketing
The popularity of Web3 is transforming how we engage with digital content in the constantly changing context of the internet. Investigating how Web3 may take…
Is The Future Gamified? Metaverse Marketing You Absolutely Can’t Miss
Over the past few decades, we have witnessed how much the marketing world has changed and how much marketing strategies evolved. What drives these changes…
Metaverse Opens Doors for New Marketing Opportunities
The metaverse is a new trend in technology that merges digital and traditional media seamlessly, presenting marketers with huge new opportunities. This trend is not…
Top 5 Innovations in Gamified Marketing in 2023
Gamified marketing, an effective strategy for companies seeking to engage their target audience on a deeper level, foster enduring connections, and attain marketing objectives, utilizes…