6 Steps to Design a Gamified Campaign That Drives Results
Gamification is a very effective tool that engages with basic human psychology, particularly our wish for achievement, rivalry, and rewards. Big brands like Nike, Starbucks,…
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Generative AI: Another Trend or a Useful Marketing Tool?
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What’s new in gamified marketing in 2024?
Gamification, the art of applying game mechanics to non-game contexts, has become a cornerstone of successful marketing strategies. In 2024, we are witnessing a significant…