Marketing Highlights of 2024: Key Trends and Shifts
The marketing industry in 2024 is not the same as before due to changes in customer behavior and preferences. Several trends are dominating the industry…
Maria
Business Intelligence Specialist
Power of AR and Customer Engagement: Case of Coca-Cola
Customers’ preferences have significantly changed over the past several years – what was a standard practice before, cannot attract anybody’s attention anymore. Namely, static images…
6 Steps to Design a Gamified Campaign That Drives Results
Gamification is a very effective tool that engages with basic human psychology, particularly our wish for achievement, rivalry, and rewards. Big brands like Nike, Starbucks,…
Generative AI: Another Trend or a Useful Marketing Tool?
Today, artificial intelligence has become one of the most important tools of modern marketing as it opens unique opportunities for companies to improve personalization, productivity,…
Exciting XR Journey: Envisioning the Future Of Advertising
Extended Reality (XR) including Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) has proven to be an innovative tool in contemporary advertisement. The…
Top 5 Creative Marketing Campaigns that Inspire
Nowadays more and more traditional companies integrate fun and creativity in their advertisements to attract the attention of their customers. With games, chat bots, AI…
AR Today: 3 Cases of Redefining Present-Day Advertising
The changes occurring in the world of marketing force marketers to use new approaches to keep up with trends. On one hand, one could argue…
Web3 Influencers: a New Era of Influencer Marketing
Influencer marketing is the fastest-growing segment of the advertising industry that has gained massive momentum. Major firms have worked with social media leads in order…
Innovative Marketing: 5 AI tools to power up your business
Keeping up with marketing trends and not being left behind by competitors is not easy. Standing out from the crowd is a real challenge for…
Elevating User Experience: AI’s Remarkable Impact on Marketing
The transformations in marketing and advertising that have happened for the past decade are unprecedented. In the era of TV and newspaper ads, potential customers…