6 Steps to Design a Gamified Campaign That Drives Results
Gamification is a very effective tool that engages with basic human psychology, particularly our wish for achievement, rivalry, and rewards. Big brands like Nike, Starbucks,…
Gamification is a very effective tool that engages with basic human psychology, particularly our wish for achievement, rivalry, and rewards. Big brands like Nike, Starbucks,…
Today, artificial intelligence has become one of the most important tools of modern marketing as it opens unique opportunities for companies to improve personalization, productivity,…
Get ready to have all your knowledge about gaming questioned! Things are changing due to blockchain technology, and it’s not just about better graphics. This…
Extended Reality (XR) including Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) has proven to be an innovative tool in contemporary advertisement. The…
The shift from Web2 loyalty programs to Web3 initiatives is a revolutionary path for brands aiming to increase customer engagement and create brand loyalty. This…
Nowadays more and more traditional companies integrate fun and creativity in their advertisements to attract the attention of their customers. With games, chat bots, AI…
The changes occurring in the world of marketing force marketers to use new approaches to keep up with trends. On one hand, one could argue…
Keeping up with marketing trends and not being left behind by competitors is not easy. Standing out from the crowd is a real challenge for…
The transformations in marketing and advertising that have happened for the past decade are unprecedented. In the era of TV and newspaper ads, potential customers…
The social media environment is continually advancing, affected by client behavior, updates to social media applications, and new technologies. To succeed in this ever-changing scene,…