Exciting XR Journey: Envisioning the Future Of Advertising
Extended Reality (XR) including Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) has proven to be an innovative tool in contemporary advertisement. The…
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Gen Z Advertising in 2024: Influence or Be Influenced
Gen Z has already become one of the most influential groups of internet users and, unsurprisingly, they became a subject for attention from researchers and…