Power of AR and Customer Engagement: Case of Coca-Cola
Customers’ preferences have significantly changed over the past several years – what was a standard practice before, cannot attract anybody’s attention anymore. Namely, static images…
gamification
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Blockchain Engagement: Building Efficient Brand Connections in the Digital Era
For brands to succeed in the digital era, they must establish transparency and trust. With traditional customer engagement methods under risk and issues with privacy on…
Interactive Ads: Powerful Tool that Brands can Benefit from
The landscape of brand communication has undergone a dramatic transformation in recent years. Once content to receive marketing messages, the passive consumer has been replaced…
Data-Driven Decision Making and Artificial Intelligence: Powerful Integration of 2 Technologies
Data-driven decision-making and artificial intelligence (AI) revolutionize strategic choices. AI uncovers insights, drives personalized experiences, and optimizes operations for long-term success. Embrace ethical AI for…
What’s new in gamified marketing in 2024?
Gamification, the art of applying game mechanics to non-game contexts, has become a cornerstone of successful marketing strategies. In 2024, we are witnessing a significant…
Gen Z Advertising in 2024: Influence or Be Influenced
Gen Z has already become one of the most influential groups of internet users and, unsurprisingly, they became a subject for attention from researchers and…
AR & VR Marketing: Customer Experience Magic
Imagine a place where marketing isn’t just about boring pictures and regular ads. Instead, it takes you on exciting adventures that mix the real world…
Is The Future Gamified? Metaverse Marketing You Absolutely Can’t Miss
Over the past few decades, we have witnessed how much the marketing world has changed and how much marketing strategies evolved. What drives these changes…
Exploring Amazing Brand Revolution with AR and VR: From Reality to Fantasy
In the dynamic realm of digital marketing, augmented reality (AR) and virtual reality (VR) have emerged as transformative technologies, reshaping how brands connect with their…
AI: Innovative Approach To Advertising Success
Artificial Intelligence has become an indispensable tool for companies seeking to optimize their advertising strategies and maximize campaign success. The convergence of AI and advertising…