Power of AR and Customer Engagement: Case of Coca-Cola
Customers’ preferences have significantly changed over the past several years – what was a standard practice before, cannot attract anybody’s attention anymore. Namely, static images…
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Web3 Influencers: a New Era of Influencer Marketing
Influencer marketing is the fastest-growing segment of the advertising industry that has gained massive momentum. Major firms have worked with social media leads in order…
Data-Driven Decision Making and Artificial Intelligence: Powerful Integration of 2 Technologies
Data-driven decision-making and artificial intelligence (AI) revolutionize strategic choices. AI uncovers insights, drives personalized experiences, and optimizes operations for long-term success. Embrace ethical AI for…
Building Trust and Engagement: The Essential Role of Blockchain in Social Media Marketing
Social media marketing has become critical for businesses nowadays. However, the effect of digital advertising is rapidly evolving. Blockchain technology is providing solutions to past…
Game On: The Web3 Revolution in Interactive Gamified Marketing
The popularity of Web3 is transforming how we engage with digital content in the constantly changing context of the internet. Investigating how Web3 may take…