Exploring the Latest Gamification Trends

Gamified advertising has become increasingly popular and effective in engaging audiences. By incorporating game elements, such as challenges and rewards, it captures users’ attention and boosts brand engagement. Gamification leverages technology advancements, taps into human desires for competition and rewards, and gathers valuable user data. It generates social interactions, amplifies brand reach through sharing, and creates memorable experiences. Gamified advertising is an innovative approach that connects brands with audiences in immersive and captivating ways, driving brand loyalty and customer satisfaction.

Rise of mobile gaming and its impact on advertising

The exponential growth of mobile gaming has had a significant impact on advertising. With millions of users spending considerable time playing games on their smartphones, brands have recognized the immense potential of integrating gamification into their mobile advertising strategies. Mobile games offer a captive and engaged audience, providing advertisers with a unique opportunity to reach consumers in a highly interactive and entertaining context.

In-app gamification and rewarded ads

In-app gamification has emerged as a popular approach in mobile advertising. Brands collaborate with game developers to integrate interactive elements directly into popular mobile games. This can include features such as mini-games, challenges, or virtual rewards that are seamlessly integrated within the gameplay experience. By immersing users in the brand’s message through gamified content, advertisers can effectively capture attention and increase brand recall.

Additionally, rewarded ads have become a prevalent format in gamified mobile advertising. Users are presented with optional ad viewing opportunities, typically offering rewards or in-game incentives upon completion. This approach provides users with a value exchange, where they willingly engage with ads in exchange for virtual currency, power-ups, or other in-game benefits. Rewarded ads not only enhance user engagement but also create positive associations with the brand, as users perceive the ads as beneficial rather than disruptive.

Gamified mobile ad formats (e.g., playable ads, interactive ads)

Playable ads and interactive ads are two prominent gamified formats that have gained traction in mobile advertising. With playable ads, users can try out a mini version of the game, interact with its gameplay, and explore its features before deciding to download it. Moreover, gamification elements can be added to other types of advertising to make it more entertaining and keep the attention of users. These interactive ad experiences provide a hands-on demonstration of the gameplay, increasing user interest and conversion rates.

Interactive ads, on the other hand, go beyond gameplay simulations and offer users an engaging and interactive ad experience. These ads often include touch-based interactions, swiping gestures, or shake and tilt functionalities to capture users’ attention and encourage active participation. By incorporating gamified elements into mobile ads, brands can create memorable and enjoyable experiences that leave a lasting impression on users.

Gamification in Influencer Marketing

Collaboration between influencers and brands in gamified campaigns

   Gamification has emerged as a tool in influencer marketing, enabling brands to partner with influencers and together develop captivating and interactive campaigns that involve the audience. Influencers bring their authenticity and dedicated fan base, while gamification adds an extra layer of excitement and participation. By combining the influence of popular personalities with gamified elements, brands can amplify their reach and generate higher levels of audience engagement.

Integration of gamification elements in sponsored content

   Influencers have embraced gamification by incorporating interactive elements into their sponsored content. This can include challenges, quizzes, giveaways, or interactive storytelling experiences. By infusing gamified elements, influencers can capture their followers’ attention and encourage them to participate in the content actively. This both increases brand exposure and creates a more memorable and enjoyable experience for the audience.

Gamification in influencer marketing offers several benefits for both brands and influencers. Firstly, it enhances brand awareness and message retention. The interactive and entertaining nature of gamified content captures users’ attention and leaves a lasting impression, increasing brand recall and recognition.

 Secondly, gamification encourages audience engagement and participation. By involving followers in challenges or interactive experiences, influencers can foster a sense of community and create a stronger bond with their audience. This deeper engagement leads to increased brand loyalty and advocacy.

 Additionally, gamified influencer marketing provides measurable and trackable results. Brands can analyze user participation, completion rates, and other engagement metrics to evaluate the success of the campaign. 

   Lastly, gamified influencer marketing has the potential for viral reach. When influencers create compelling and interactive gamified content, their followers are more likely to share and engage with it, leading to organic exposure and expanding the campaign’s reach beyond the influencer’s immediate audience.

An example of a brand that successfully utilized gamification in influencer marketing is Nike with their “Nike Reactland” campaign. Nike collaborated with various fitness influencers to promote their new line of running shoes, specifically the Nike Epic React Flyknit.


In this campaign, Nike created a gamified experience called “Reactland,” which was a virtual reality (VR) game that allowed users to explore a digital landscape and collect points by running and jumping in the virtual world. The game was designed to showcase the responsive and cushioned features of the Nike Epic React Flyknit shoes.

Nike partnered with fitness influencers who shared their experiences and gameplay of Reactland on social media platforms. The influencers encouraged their followers to join in the game, compete for high scores, and share their progress using the campaign’s designated hashtags.

The gamification aspect of the campaign, combined with the influence of fitness influencers, created a buzz and engaged Nike’s target audience in a unique and interactive way. Users were motivated to participate, explore the virtual world, and strive for high scores, all while experiencing the benefits of the Nike Epic React Flyknit shoes.

By integrating gamification with influencer marketing, Nike effectively captured the attention of fitness enthusiasts, generated user-generated content, and increased brand awareness. The campaign successfully showcased the key features of the shoes in an entertaining and memorable manner, driving engagement and ultimately boosting sales for Nike.

Interactive Video Advertising

Interactive storytelling and branching narratives

Interactive video advertising has revolutionized the way brands engage with their target audience by offering immersive storytelling experiences with branching narratives. Through interactive videos, viewers take on an active role in the storytelling journey, making decisions influencing the course and end of the narrative. Brands can present viewers with different scenarios or options, allowing them to decide the direction of the story. This interactivity creates a personalized and engaging experience, capturing viewers’ attention and leaving a lasting impact.

One notable example of a brand that successfully utilized interactive storytelling in its marketing campaign is Netflix with its interactive series “Black Mirror: Bandersnatch.”

“Black Mirror: Bandersnatch” was a groundbreaking interactive film released as part of the popular “Black Mirror” series. The film allowed viewers to make choices that directly influenced the narrative and outcome of the story. Viewers were presented with various decision points throughout the film, and their choices determined the protagonist’s actions and the overall progression of the plot.

Netflix leveraged the interactive storytelling format to create a unique and engaging viewing experience. Viewers had the opportunity to explore multiple storylines and endings, depending on the choices they made. The complex and intricate nature of the interactive narrative mirrored the themes of the “Black Mirror” series, which focuses on the potential consequences of technology on society.

The interactive storytelling approach not only captivated viewers but also generated significant buzz and discussion across social media platforms. Viewers eagerly shared their experiences, theories, and different outcomes they encountered while watching “Black Mirror: Bandersnatch,” contributing to the viral nature of the campaign.

Through the use of interactive storytelling, Netflix successfully deepened viewer engagement and created a highly immersive and memorable experience. The campaign demonstrated the power of interactive storytelling in captivating audiences, encouraging active participation, and sparking conversations. It showcased how brands can leverage the interactive format to create unique and personalized experiences that resonate with viewers and generate significant buzz around their content.

Gamified elements in video ads (e.g., quizzes, mini-games)

Gamified elements play a crucial role in interactive video advertising, adding an extra layer of engagement and entertainment. Brands can incorporate interactive quizzes, puzzles, or mini-games within the video ads to encourage viewers to participate actively. These gamified elements can be seamlessly integrated into the storyline, offering viewers a chance to test their knowledge, solve challenges, or compete against others. By incorporating gamification, brands create a more enjoyable and memorable experience for viewers, increasing their engagement and interest in the ad.

1. Coca-Cola: Coca-Cola’s “Chok! Chok! Chok!” campaign featured a gamified video ad where viewers were challenged to catch falling virtual Coca-Cola bottle caps by moving their smartphones. The interactive ad encouraged users to engage with the brand and compete for high scores, creating a fun and immersive experience.

2. McDonald’s: McDonald’s created a gamified video ad called “Snaplications” where viewers were prompted to play a virtual game similar to the popular Snapchat app. The game simulated the process of working at McDonald’s, allowing users to virtually create their own burgers and complete challenges. This gamified approach aimed to attract potential job applicants in an engaging and interactive manner.

3. Old Spice: Old Spice aimed to leverage the widespread adoption of technology among runners by tapping into their enthusiasm for sharing running routes through apps like Strava and social media platforms.

The Dream Runner gamified campaign capitalized on this trend by encouraging runners to share photos of their running routes shaped like the prizes they desired to win. Using the hashtag #RunOldSpice and the tagline “If you can run it, you can own it,” the campaign motivated millennials, who are 44% more likely to promote products on social media when rewarded.

To further promote the campaign, Old Spice collaborated with influential figures such as Logan Paul, Kevin LaSean, and Shalvis, who resonated with the brand’s target audience and already had connections to fitness.

The results were remarkable, with audiences enthusiastically sharing images of their running routes creatively shaped like guitars, coffee cups, and more. The campaign garnered awards, signaling its success as an effective advertising strategy for Old Spice. Moreover, the choice of influencers aligned with the brand’s identity in the fitness realm, mobilizing their respective audiences to join the challenge.

These examples demonstrate how various brands have successfully incorporated gamified elements into their video ads, creating interactive and engaging experiences for viewers. By leveraging gamification, these brands were able to capture attention, increase user participation, and enhance brand interaction.

Enhanced user engagement and brand recall

Interactive video advertising significantly enhances user engagement compared to traditional linear video ads. By involving viewers in the storytelling process and providing interactive elements, brands capture and maintain viewers’ attention throughout the ad. Viewers become invested in the narrative, eagerly making choices and interacting with the content. This heightened engagement leads to increased brand recall, as viewers are more likely to remember the brand and its message due to the interactive and immersive nature of the ad.

Moreover, interactive video advertising fosters a deeper emotional connection between the viewer and the brand. By allowing viewers to make choices or complete challenges, brands create a sense of personalization and relevance. This emotional connection contributes to building brand affinity and loyalty, as viewers feel more connected to the brand and its values through their active participation.

Additionally, interactive video ads often generate higher click-through rates and conversion rates. The interactive elements within the ad prompt viewers to take action, such as clicking on specific areas, submitting information, or making choices. These calls to action increase viewer engagement and drive traffic to the brand’s website or landing page. The interactive nature of the ad encourages viewers to become active participants, resulting in a more impactful advertising experience.

Gamification has emerged as a powerful trend in advertising, transforming the way brands engage with their audiences. With the rise of mobile gaming, brands have tapped into the potential of gamified advertising to captivate users’ attention in highly interactive and entertaining contexts. In-app gamification and rewarded ads have become popular approaches, offering users a value exchange and fostering positive associations with brands. Playable ads and interactive ads have also gained traction, providing hands-on experiences and creating memorable interactions.

Furthermore, gamification has found a significant role in influencer marketing, allowing brands to collaborate with influencers and create engaging campaigns. By incorporating gamified elements into sponsored content, influencers can capture their followers’ attention, increase brand exposure, and foster a stronger bond with their audience. Gamified influencer marketing offers benefits such as enhanced brand awareness, increased audience engagement, measurable results, and potential for viral reach.

Interactive video advertising has revolutionized storytelling by offering viewers immersive experiences with branching narratives. Brands can involve viewers in the storytelling process, allowing them to make choices that shape the outcome of the narrative. Gamified elements within video ads, such as quizzes and mini-games, further enhance engagement and create enjoyable experiences for viewers. Interactive video advertising leads to enhanced user engagement, deeper emotional connections with brands, higher click-through and conversion rates, and increased brand recall.

Overall, gamification in advertising has proven to be an innovative and effective strategy for brands to connect with their audiences in immersive and captivating ways. By leveraging game elements, brands can drive engagement, foster brand loyalty, and create memorable experiences that resonate with consumers. As technology progresses, we can anticipate exciting advancements in gamified advertising, opening up fresh possibilities for brands to distinguish themselves and forge meaningful connections with their desired audiences.


Business Intelligence Specialist

Are you ready to

Step into the future of marketing with gamification - contact gamified.marketing today and let's take your brand engagement to the next level with Interactive Video Ads!